Lauren Payne Auburn University Public Relations, Italian Studies minor EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017
EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016
Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017
FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree.
Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event
UPC Leadership Retreat
Study abroad in Taormina, Italy
SKILLS RELATED COURSEWORK
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Hootsuite
80%
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS
Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking
Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy
HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level) PREVIOUS HONORS AND AFFILIATIONS
PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor PROFESSIONAL AFFILIATIONS
Public Relations Society of America, Georgia Chapter

LEP

Lauren Elizabeth Payne Digital Resume and Portfolio

Lauren Payne Auburn University Public Relations, Italian Studies minor EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017
EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016
Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017
FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree.
Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event
Study abroad in Taormina, Italy UPC Leadership Retreat
SKILLS RELATED COURSEWORK
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods
Hootsuite
80%
Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS Public Relations Society of America, Georgia Chapter PROFESSIONAL AFFILIATIONS
Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy
HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level)
PREVIOUS HONORS AND AFFILIATIONS PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor
Lauren Payne Auburn University Public Relations, Italian Studies minor
EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017 Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017 Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016 FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree. PROFESSIONAL AFFILIATIONS Public Relations Society of America, Georgia Chapter
Study abroad in Taormina, Italy
UPC Leadership Retreat
SKILLS
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Hootsuite
80%
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level) RELATED COURSEWORK
Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking
Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy
PREVIOUS HONORS AND AFFILIATIONS PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor
Lauren Payne Auburn University Public Relations, Italian Studies minor EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017 Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017 Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016 FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree. PROFESSIONAL AFFILIATIONS Public Relations Society of America, Georgia Chapter
Study abroad in Taormina, Italy
UPC Leadership Retreat
SKILLS
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Hootsuite
80%
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level) RELATED COURSEWORK Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy PREVIOUS HONORS AND AFFILIATIONS PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor
Lauren Payne Auburn University Public Relations, Italian Studies minor
EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017 Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017 Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016 FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree. PROFESSIONAL AFFILIATIONS Public Relations Society of America, Georgia Chapter
Study abroad in Taormina, Italy
UPC Leadership Retreat
SKILLS
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Hootsuite
80%
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level) RELATED COURSEWORK Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy PREVIOUS HONORS AND AFFILIATIONS PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor
Lauren Payne Auburn University Public Relations, Italian Studies minor
EXPERIENCE Mountain View Group - Atlanta, Georgia Marketing Coordinator & Social Strategist Oct. 2017 - Jan. 2019, Marketing Intern June 2017 - Oct. 2017 Managed The Coca-Cola Company account, including project details and budgets Developed organic social strategy for MVG, increasing monthly impressions by 662% Created weekly email newsletters for over 1,380 readers, keeping MVG top-of-mind Designed, wrote and edited scripts, presentations and proposals for MVG and clients Conducted and reported on various research projects for campaign discovery phases Developed on boarding process, creating training efficiency while overseeing interns Acted as production assistant on set for on-site client video shoots Selected music and recorded voiceover tracks for client production projects Set up individualized client FTPs for file delivery during post-production process Created custom Wordpress galleries to showcase past work and win new business Streamlined annual client gift delivery process by creating detailed tracking logs Ensured client satisfaction through open communication and organization of timelines Inner Spark Creative - Auburn, Alabama Public Relations Intern Jan. 2017 - May 2017 Curated and programmed social media content for approximately a dozen clients Built client SEO through citation creation Blogged about advertising trends and tips Conducted client and industry research Wrote news releases to promote client information Parable - Auburn, Alabama Marketing Team Aug. 2016 - Feb. 2017 Generated project leads by contacting potential clients using CRM software Provided an internal communication audit resulting in increased social media activity Conducted client and industry research University Program Council Vice President of Finance Feb. 2016 - May 2017 Restructured the organization to optimize efficiency and streamline communication Generated brand awareness by launching a new website Developed a new marketing strategy Oversaw all financial planning and transactions for the almost $1 million budget Increased committee financial accountability by establishing new financial protocols Directly oversaw event planning and support committees, including public relations Acted as liaison for UPC and Budget Finance Senate during budget hearing process Sigma Phi Lambda Treasurer April 2015 - May 2016 Oversaw all financial planning and transactions for the almost $60,000 budget Planned fall and spring philanthropy events and benefit nights Created all marketing materials for events, including posters and social media posts Increased yearly donations by 159%, more than doubling our goal for each event EDUCATION Auburn University - Auburn, Alabama Bachelor of Arts - Public Relations, Italian studies minor Graduation date - May 2017 Magna Cum Laude Babilonia - Taormina, Sicilia, Italia Study Abroad Summer 2016 FUTURE EDUCATIONAL GOALS I plan to pursue a Masters in Business Administration (MBA) to gain a more holistic view of business management. I would like to specialize in Marketing or International Business while pursuing this degree. PROFESSIONAL AFFILIATIONS Public Relations Society of America, Georgia Chapter
Study abroad in Taormina, Italy
UPC Leadership Retreat
SKILLS
Copywriting and Editing
75%
Adobe Photoshop, InDesign and Muse
60%
Event Planning and Management
85%
Hootsuite
80%
Social Media Management and Content Curation
70%
ADDITIONAL SKILLS HTML & CSS (Basic) WordPress AP Style Constant Contact (email campaign software) Pipedrive (CRM software) Italian language (Intermediate level) RELATED COURSEWORK Public Relations Public Relations Campaigns Style and Design International Public Relations Social Media and Public Relations Multimedia Writing for Public Relations Case Studies and Ethics in Public Relations Survey Research Methods Communications, Journalism and Media Studies Concepts of Communication and Journalism Persuasion Journalism Fundamentals Newswriting Intro to Film Studies Writing for Television and Film Public Speaking Business Consumer Behavior Principles of Marketing Business Law Fundamentals of Accounting Principles of Microeconomics Foreign Languages Spanish Language I Spanish Language II Italian Language I Italian Language II Italian Language III Italian Culture I Italian Culture II Italian Special Topics Study Abroad in Taormina, Italy PREVIOUS HONORS AND AFFILIATIONS PRSSA / PRCA, Auburn University Chapter Lambda Pi Eta, Honor Society Overcoming Adversity Award, UPC UPC Publicity Committee UPC Publicity Assistant Director Italian Club National Society of Collegiate Scholars Royal Family Kids Camp Counselor Lee County Youth Development Program Tutor